MARKETING LEADERSHIP FOR
SPORTS ORGANIZATIONS
Your organization is doing great work. Your marketing should show it.
Senior marketing leader for sports organizations, without the full-time hire. I run lifecycle, paid, content, and brand strategy for 3–5 sports organizations at a time. No agency overhead, just a senior-level marketer who knows your world.
Currently 3 of 5 retainer spots filled
Marketing leadership for sports organizations.
WHAT I DO
Full-funnel strategy and execution. Lifecycle email, paid media (Meta + Google), content, and brand built around your season and your goals.
SERVICES
Sports organizations, youth sports tech, sports media, and registration- or membership-driven associations.
INDUSTRIES
PARTNERSHIP
Embedded retainer partner, 3–5 clients at a time. You get a senior marketer who knows your organization, not a vendor managing from a distance.
Monthly performance reviews, clear reporting, and real course corrections. No guessing what's working.
RESULTS
WHO THIS IS FOR
Is this the right fit?
You have real marketing needs but no one to own them
Your team executes, but nobody's driving the strategy
You're season-driven and marketing feels reactive
You want a partner who already knows the sports calendar, the audience, and the constraints
GOOD FIT
You need someone full-time in the building
You're looking for a vendor to hand tasks to
You're not in a place to move on strategy right now
NOT THE RIGHT FIT
WHAT PARTNERS ARE SAYING
Two quotes, straight from the field.
"Amy helped launch my Pinterest platform which has turned into a key traffic-driver for my online fitness and content creation business. Pinterest is now our number 1-2 traffic driver and continues to help generate ad revenue daily."
- Nourish Move Love
“Amy helped us frame a marketing calendar to follow when utilizing Facebook and Instagram. She met with our team personally to determine what content was best on a weekly basis. Facebook and Instagram are two of our major social media platforms. Having the stage set by Amy and clear path to follow has allowed us to grow our followers and get more people into our facility! Amy, also helped with our marketing campaigns in our local community by researching events and opportunities for us to capitalize on that were specific to our audience. “
- D1 Training - Stevens Point
A simple, transparent process, no proposal pageantry.
STARTING THE PROCESS
Senior strategic direction across the channels that matter for registration-driven, member-driven, and media organizations in sports.
30 minutes. You tell me what's stuck.
I tell you whether I'm the right fit.
No selling.
01.
Intro Call
A short proposal with tier, scope, and start date. Sign and we begin within two weeks.
02.
Scope & agreement
We get me embedded, tooling access, calendar review, audience research, key-stakeholder intros.
03.
First 30 days
We find a rhythm. Strategy and execution at the cadence that fits
your team.
04.
Ongoing partnership
Three retainer tiers. One way of working.
Work With Me
Maximum 3–5 retainer clients at a time, by design. Pick the level of partnership that fits your stage.
TIER 1 | DIY SUPPORT
$750
/ month
You have a capable team. You just need a clear strategic direction.
Monthly strategy session (60 min)
Custom marketing playbook for the month
Quarterly performance review
Tool & template recommendations
TIER 2 | GUIDED PARTNERSHIP
$1,200
/ month
You're doing the work, but strategy and execution keep falling through the cracks.
Bi-monthly strategy sessions
Quarterly playbook + roadmap
Weekly office hours
Campaign reviews + feedback
Tool stack audit + recommendations
Monthly performance review
TIER 3 | LEADERSHIP
$2,800
/ month
Marketing is a business function for you. You just don't have the leader yet.
Weekly strategic check-ins
Multi-channel campaign execution
Lifecycle + retention programs
Email + content production
Paid + organic coordination
Custom dashboards + reporting
PROJECT WORK
Have a specific project in mind? I take on a small number of focused projects each quarter.
I've been the person running marketing for sports organizations.
ABOUT
I'm Amy Jo, a senior marketing professional with 8+ years building full-funnel programs for sports organizations, associations, and media companies. I've owned the strategy, managed the budgets, and delivered the results. I continue to coach volleyball, because the sports world is where I live, not just where I work.
BACKGROUND
How I got here and why this practice.
I came up in volleyball, playing through college, then coaching, then running marketing inside the organizations I'd grown up around. Sports isn't a niche I picked. It's the ground I've stood on.
WHERE I STARTED
I've built and run full-funnel marketing programs for national sports organizations, streaming and media platforms, and registration-driven associations. I've owned the strategy, managed the budgets, and delivered results directly to leadership.
WHAT I’VE DONE
Most marketers are generalists adapting to sports. Most agencies manage from a distance. 3–5 retainer clients, deep investment, real context, that's a different model.
WHY THIS PRACTICE
FREE DOWNLOAD
The Sports Org Marketing Audit Checklist.
A 7-section self-guided audit. Know exactly what's working, what's missing, and what to fix first in about twenty minutes.
Let's figure out what's right for your organization.
GET IN TOUCH
Whether you're exploring a retainer, asking about a project, or just have a question, I'm happy to think it through with you.
Replies in 2 business days
Email amy@ajopsal.com
Office Mankato, MN
Currently Accepting retainer inquiries